Cosmic Production: Rebuilding a Website to Match a More Serious Business
An eight-year evolution from iterative WordPress rebuilds to a custom platform that better matched Cosmic Production's service complexity, SEO goals, and market position.
Client
Cosmic Production
Sector
AV rental, AV integration, content production, and hospitality positioning
Engagement
Eight years of in-house website strategy, SEO evolution, and platform rebuilding
Role
Strategy, SEO, positioning, design direction, and implementation
Selected visuals
From the working archive
Summary
Cosmic Production is a family business active across AV rental, AV integration, content production, and DJ agency services.
Over eight years, Ivan Boban rebuilt the company’s web presence so it could finally match a business that had become more complex, more premium, and more competitive.
Situation
The old website was no longer the real business.
It was too general for a company selling multiple serious service lines into hospitality-facing clients.
The market needed to understand:
- what Cosmic actually does
- how the services connect
- why the company is a credible premium option
That mattered even more because Cosmic was often competing against larger companies with larger budgets.
What Ivan built
Across four major WordPress phases and eventually a custom rebuild in 2026, Ivan led:
- service-line restructuring and clearer page architecture
- SEO-driven content and positioning work
- design evolution as the company moved upmarket
- continuous adaptation to Google updates and changing search behavior
- the transition from WordPress into a custom platform built for long-term control
This was not a one-off redesign.
It was years of operational website work tied directly to how the business was growing.
Outcome
The website became a real commercial asset instead of a general company presentation.
It now gives Cosmic:
- clearer routing across multiple service lines
- stronger organic visibility across core services
- more credible premium positioning
- a platform better suited to long-term scale
Exact keywords and traffic numbers stay private.
Publicly, the right claim is simpler: the business consistently earned top search visibility for core services while competing above its budget class.
The job was not to make the site prettier.
The job was to give a serious business a serious digital layer.
If this needs to turn into an engagement
Fractional CMO
If the underlying problem is positioning, pipeline, attribution, or marketing without management structure, this is the closest practical route.
Web platforms
If the key shift was web presence, information architecture, and SEO surface area that has to work without constant babysitting, this is the productized path.