Fractional CMO
You don't need more marketing. You need a system that makes marketing work.
You've tried agencies. You've hired marketers. You've run ads. Some of it worked for a while. None of it compounded. The problem isn't effort — it's that nobody built the infrastructure underneath.
I embed as your fractional CMO to build the growth system your marketing is missing — strategy, channel architecture, media buying, attribution, and pipeline infrastructure. Not a deck. Not a campaign. A system that runs after I leave.
What a Fractional CMO Does
A fractional CMO isn't a consultant who drops off a strategy deck. It's executive marketing leadership on a part-time basis — someone who owns the growth function, builds the systems, and stays until they work.
- — Diagnose why current marketing isn't converting — not guess, diagnose.
- — Design the acquisition system: channels, sequences, conversion points, attribution.
- — Build the infrastructure: tooling, automations, tracking, lead flow.
- — Run the system through real campaigns and optimize based on data, not opinions.
- — Hand off a documented, repeatable process your team can operate without me.
What's Included
Growth Strategy & Roadmap
Market positioning, channel selection, competitive analysis, and a prioritized 90-day plan.
Channel Architecture
Cold email, paid ads, content, referral — which channels fit your business, and how they connect.
Media Buying & Ad Management
Campaign setup, budget allocation, creative direction, and performance optimization across platforms.
Attribution & Analytics
Tracking infrastructure so you know what drives revenue — not vanity metrics, actual pipeline attribution.
Pipeline Infrastructure
Lead scoring, CRM configuration, handoff protocols, and automated follow-up sequences.
Monthly Reviews & Optimization
Data-driven review of what worked, what didn't, and what changes next. No fluff reports.
What's Not Included
- — Day-to-day execution (social media posting, content writing, design)
- — Hourly consulting without defined scope
- — On-call availability for emergencies
- — Branding or visual identity work
The Process
Diagnostic
A focused conversation to understand your current state — what you've tried, what's working, what isn't, and where the gaps are.
Audit
Deep review of existing marketing, analytics, pipeline, and competitive landscape. This produces the honest picture most businesses avoid.
Design
Growth system architecture — channels, sequences, tooling, metrics, and a phased implementation plan.
Build
Hands-on implementation of the system. Tracking, automations, campaigns, and pipeline infrastructure — built and tested in production.
Handoff
Documentation, team training, and transition to internal operation. The system should run without me — that's the definition of done.
Pricing
Transparent ranges. Final pricing depends on scope and complexity.
Fractional CMO vs Agency vs Full-Time Hire
| Fractional CMO | Marketing Agency | Full-Time CMO | |
|---|---|---|---|
| Monthly cost | $5K–$12K | $3K–$15K | $12K–$25K+ |
| Strategic ownership | Yes — embedded | Partial — account managed | Yes — dedicated |
| System building | Core deliverable | Rare | Depends on hire |
| Execution included | Direction + oversight | Yes — their team | Needs a team under them |
| Commitment | Month-to-month | 6–12 month contracts | Full-time salary + equity |
| Knowledge transfer | Built into process | Stays at the agency | Stays with the person |
| Ramp-up time | 2–4 weeks | 4–8 weeks | 3–6 months |
Ideal For
SaaS founders doing $500K–$5M ARR
Ready for systematic growth but not ready for a $250K+ full-time hire.
Agencies needing strategic oversight
You execute well but need someone to own the growth strategy layer.
Companies post-agency
You've worked with agencies before. Some things worked. Nothing compounded. You want a system, not another vendor.
Businesses entering new markets
Expanding to US/EU and need someone who understands both markets.
Funded startups pre-marketing hire
You have budget for growth but want to build the system before hiring the team to run it.
Why Me
I don't pitch credentials. I point to things I've built.
- — Built and run marketing infrastructure for two of my own companies — Cosmic Production and SoftSplit — across EU and US markets.
- — Designed multi-channel acquisition systems: cold email infrastructure, paid campaigns, content pipelines, and referral programs — all in production.
- — Managed media buying across Meta, Google, and programmatic platforms with real budgets and real attribution.
- — Built the CRM, pipeline, and automation systems underneath the marketing — not just the campaigns on top.
- — Every system I recommend is something I've used. Every tool I suggest is something I run. This isn't theory.
Frequently Asked Questions
How much does a fractional CMO cost?
Monthly engagements typically range from $5,000 to $12,000 depending on scope and complexity. A one-time diagnostic and roadmap runs $3,500 to $7,000. These are investment ranges — I'll tell you honestly during our first conversation whether the ROI makes sense for your situation.
What does a fractional CMO actually do?
I own your growth function on a part-time basis. That means strategy, channel architecture, media buying oversight, attribution setup, and pipeline infrastructure. I don't post on social media or write blog posts — I build the system that makes all marketing activities convert.
How is this different from hiring a marketing agency?
An agency runs campaigns. I build systems. An agency keeps their knowledge internal. I document everything and hand it off. An agency optimizes their deliverables. I optimize your pipeline. The goal is a growth system your team owns — not a dependency on an external vendor.
How long does a typical engagement last?
Most engagements run 3 to 6 months. The first month is diagnostic and system design. Months 2–4 are building and testing. After that, the system should be running and your team should be operating it. I don't create dependencies — the engagement ends when the system works without me.
Do you handle media buying and ad spend?
Yes. Media buying is part of the growth system, not a separate function. I handle campaign setup, budget allocation, creative direction, and performance optimization. Your ad spend goes through your own accounts — I manage the strategy and execution, you keep full transparency and control.
Can you work with our existing marketing team?
Absolutely. I often work alongside in-house marketers or agencies. My role is strategic leadership and system building — your team handles day-to-day execution. I design the plays, train the team, and make sure the infrastructure supports them.
Ready to build a growth system?
Start with a diagnostic conversation. It takes 15 minutes and helps both of us determine if there's a clear system I can build.