Selected work

Case Studies

Grounded project work that shows how I approach positioning, operations, content, and growth.

What these studies actually show

This is not a gallery of campaigns. It is a public trail of work that had to carry real operational weight.

What shows up here is websites, SEO landing pages, content systems, event production, sales support, and longer embedded growth work. The common thread is not the industry. It is that the output had to survive real usage.

Fractional CTO / operational systems

If the work you care about here is mostly websites, backend, operations, and more stable execution.

Fractional CMO

If the strongest signal for you is positioning, campaigns, pipeline architecture, and growth ownership.

Content Studio

If you are looking for production and content that has to hold a clear standard across web, campaigns, and sales.

Three strong starting points

If you want the fastest sense of range, start with these three projects.

Cosmic Production

Cosmic Production: Rebuilding a Website to Match a More Serious Business

An eight-year evolution from iterative WordPress rebuilds to a custom platform that better matched Cosmic Production's service complexity, SEO goals, and market position.

Strategy, SEO, positioning, design direction, and implementation

Enaviga

Enaviga: Building the Sales Playbook Behind a Charter-Tech Product

A progression from visual asset production into business development, sales structure, market validation, and operational content systems for a boating-tech startup.

Photography, market research, sales playbook development, and operational delivery

Summer Blues

Summer Blues: Building Content and Paid Acquisition Around a Split Catamaran Experience

A full-season mix of tourism content production, paid social support, and analytics education for a fast-decision day-tour product in Split.

Visual production, campaign support, and analytics interpretation

Case study

Cosmic Production

Cosmic Production: Rebuilding a Website to Match a More Serious Business

An eight-year evolution from iterative WordPress rebuilds to a custom platform that better matched Cosmic Production's service complexity, SEO goals, and market position.

Sector: AV rental, AV integration, content production, and hospitality positioning
Engagement: Eight years of in-house website strategy, SEO evolution, and platform rebuilding

seo website-strategy positioning hospitality av

Open case study

Case study

Enaviga

Enaviga: Building the Sales Playbook Behind a Charter-Tech Product

A progression from visual asset production into business development, sales structure, market validation, and operational content systems for a boating-tech startup.

Sector: Boating tech, charter operations, product marketing, and sales enablement
Engagement: Roughly three years across content production, business development, and sales support

sales product-marketing market-research boating operations

Open case study

Case study

Summer Blues

Summer Blues: Building Content and Paid Acquisition Around a Split Catamaran Experience

A full-season mix of tourism content production, paid social support, and analytics education for a fast-decision day-tour product in Split.

Sector: Tourism, day tours, visual content, and paid acquisition
Engagement: One full operating season of production, paid support, and reporting

tourism paid-social content-production analytics conversion

Open case study

Case study

Dentelli

Dentelli: Acting as an Embedded Growth Partner During a Premium Clinic's Scale-Up

A multi-year embedded role spanning content, campaigns, events, reporting, and growth execution while a premium dental clinic scaled significantly in Split.

Sector: Premium healthcare, brand growth, events, and marketing operations
Engagement: Nearly four years as a flexible right-hand growth partner

healthcare growth brand events operations

Open case study