Proof-led digital work
I work where positioning, operations, and execution overlap. That can mean rebuilding a multi-service website, growing an App Store catalog, or stepping into a business to make the commercial layer clearer and more usable.
The point is not more noise. The point is a business that is easier to understand and easier to run.
Selected proof
Cosmic Production Cosmic Production: Rebuilding a Website to Match a More Serious Business An eight-year evolution from iterative WordPress rebuilds to a custom platform that better matched Cosmic Production's service complexity, SEO goals, and market position.Choose your path
Those are usually the plain-language versions of what clients hire me to sort out: systems, growth ownership, and commercial production that has to hold a standard.
Fractional CTO
For businesses that need someone to sort out the backend, automation, internal tooling, and operational mess without hiring a full-time CTO yet.
See operational systemsFractional CMO
For businesses that need marketing leadership, attribution, budget direction, and a clearer route from demand into sales.
See fractional CMOContent Studio
For businesses that need consistent commercial content across multiple shoots, launches, or campaign windows without juggling five freelancers.
See content studioFeatured work
These four case studies show the range clearly: web strategy, tourism performance, product marketing, sales enablement, embedded support, and brand execution.
A progression from visual asset production into business development, sales structure, market validation, and operational content systems for a boating-tech startup.
A full-season mix of tourism content production, paid social support, and analytics education for a fast-decision day-tour product in Split.
Read case study
A multi-year embedded role spanning content, campaigns, events, reporting, and growth execution while a premium dental clinic scaled significantly in Split.
Read case studySelected apps
Some are App Store products. Some lead directly into custom tools and internal workflow work.
Give every space a calmer, more consistent soundtrack.
This is a hospitality music product built for atmosphere, brand feel, and day-to-day consistency. It is especially useful for venues that care how a place sounds, but do not want another bloated system to manage.
Quote jobs. Send invoices. Get paid faster.
A focused iPhone and iPad app for tradies who need practical quoting, invoicing, calculators, and cleaner paperwork while they are still on the move.
Clients
Dentelli Dental Clinic, Vandalshop HR, early-stage startups
Education
Silicon Castles startup school, Vienna — 7-day intensive with Stanford professors
Speaking
TZ Split, Wine VIP Event, conferences
Teaching
Economics Faculty Split — Student Entrepreneurship Incubator
Program
Nevjerojatni program (sponsored by RBA)
Mentality
Bootstrapped. No funding. Systems-first.
Next step
We can start with the website problem, the app idea, or the operational gap that keeps creating friction.