Proof-led digital work
Accepting Q3 2026 projectsI work where positioning, operations, and execution overlap. That can mean rebuilding a multi-service website, growing an App Store catalog, or stepping into a business to make the commercial layer clearer and more usable.
The point is not more noise. The point is a business that is easier to understand and easier to run.
Selected proof Public layer
If you want to follow how I think, a lot of the client work is private. The public layer is not. Essays, case studies, shipped apps, and visual work are the fastest way to understand the standard before we ever talk.
Writing
Short essays on systems, growth, operations, and why certain fixes compound while others decay.
Read the essaysCase studies
Tighter public breakdowns of real client work, positioning decisions, operating changes, and measurable proof.
See case studiesApps
Live App Store products that show how I think about utility, discoverability, conversion, and product packaging.
Browse the app portfolioPhotography
Commercial image work across hospitality, marine, events, and brand environments where taste still has to perform.
View photographyChoose your path
Those are usually the plain-language versions of what clients hire me to sort out: systems, growth ownership, and commercial production that has to hold a standard.
Fractional CTO
For businesses that need someone to sort out the backend, automation, internal tooling, and operational mess without hiring a full-time CTO yet.
See operational systemsFractional CMO
For businesses that need marketing leadership, attribution, budget direction, and a clearer route from demand into sales.
See fractional CMOContent Studio
For businesses that need consistent commercial content across multiple shoots, launches, or campaign windows without juggling five freelancers.
See content studioFeatured work
These four case studies show the range clearly: web strategy, tourism performance, product marketing, sales enablement, embedded support, and brand execution.
A progression from visual asset production into business development, sales structure, market validation, and operational content systems for a boating-tech startup.
A full-season mix of tourism content production, paid social support, and analytics education for a fast-decision day-tour product in Split.
Read case study
A multi-year embedded role spanning content, campaigns, events, reporting, and growth execution while a premium dental clinic scaled significantly in Split.
Read case studySelected apps
Some are App Store products. Some lead directly into custom tools and internal workflow work.
See what the severance really means after tax.
It brings severance amount, tax treatment, one-fifth rule logic, social insurance impact, and settlement options into a more useful first decision tool.
Your whole screen becomes the exact light you need, right now.
Use it as a stage light, photo fill light, dead-pixel and LED test, mood light, candle, party light, or night light, with 20 presets plus precise HEX input and RGB sliders when you need a specific shade.
Track record
Clients
Dentelli Dental Clinic, Vandalshop HR, early-stage startups
Education
Silicon Castles startup school, Vienna — 7-day intensive with Stanford professors
Speaking
TZ Split, Wine VIP Event, conferences
Teaching
Economics Faculty Split — Student Entrepreneurship Incubator
Program
Nevjerojatni program (sponsored by RBA)
Mentality
Bootstrapped. No funding. Systems-first.
Next step
We can start with the website problem, the app idea, or the operational gap that keeps creating friction.