Dentelli: Acting as an Embedded Growth Partner During a Premium Clinic's Scale-Up
A multi-year embedded role spanning content, campaigns, events, reporting, and growth execution while a premium dental clinic scaled significantly in Split.
Client
Dentelli
Sector
Premium healthcare, brand growth, events, and marketing operations
Engagement
Nearly four years as a flexible right-hand growth partner
Role
Content, campaigns, messaging, reporting, events, and strategic execution
Selected visuals
From the working archive
Summary
Dentelli was a premium dental clinic in Split going through a serious scale-up.
For nearly four years, Ivan Boban worked as a close owner-side partner across content, campaigns, reporting, website messaging, events, and wider brand execution.
Situation
Dentelli was not trying to behave like a generic clinic.
It was building a premium healthcare brand with more visibility, more ambition, and more moving parts than a small team could comfortably carry alone.
That created pressure across:
- brand and content direction
- campaigns and reporting
- website and landing pages
- public events and brand moments
- day-to-day execution around growth
What Ivan carried
Across the partnership, Ivan worked on:
- content planning and brand voice
- website copy, positioning, and landing pages
- campaign materials, newsletters, and reporting
- event concepts, coordination, and post-event communication
- wider commercial execution wherever the owner needed a reliable second pair of hands
This included the three most visible Dentelli brand events of the period:
- Dentelli Fashion Show
- Dentelli Casablanca Party
- Dentelli Great Gatsby Party
Across campaigns, events, photo, and video, the work generated hundreds of gigabytes of material across several archives, which gives a good sense of the scale and intensity of the engagement.
Outcome
During the partnership, Dentelli grew from roughly 500k EUR toward nearly 2m EUR in annual revenue, while the brand became more premium, more visible, and more demanding operationally.
As the clinic scaled, Ivan’s role expanded with it.
By the end, the scope had grown large enough to require a Swiss lead agency and a separate content production team.
This was not a narrow retainer.
It was embedded growth support during a real expansion phase.
Ivan was trusted close to the owner while the business was getting larger, more public, and more commercially ambitious.
Related surface
For the productized version of this embedded role: Fractional CMO. For why a clinic at this growth stage benefits from one: When to Hire a Fractional CMO and What a Fractional CMO Actually Does. For the photography side of the Dentelli brand events: Event Photography in Split and What an Event Photographer in Split Actually Does.
If this needs to turn into an engagement
Operational systems
If this work is really about operational mess, backend decisions, or processes that fail under load, this is where it turns into concrete implementation.
Fractional CMO
If the underlying problem is positioning, pipeline, attribution, or marketing without management structure, this is the closest practical route.
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